Sunday 19 February 2012

Substance over style?


So now the journey has resumed, It's an opportunity to refocus on what makes Untold what it is. Back in 2008 when we'd successfully completed two seasons, and with the movement growing, I knew there needed to be a formal structure for what began as a collective of inspired, talented and ambitious creatives. The concept had been proven and it was possible to create a platform by working with other like minded individuals, more importantly, there were others who understood the vision and shared the same excitement about the possibilities. Unlike existing companies, it wasn't a commercial venture but rather a community led intiative, and so I came across the Community Interest Company. This company formation ticked all the boxes, it acknowledged that although a company in the formal sense, the objectives are community oriented with charitable aims and social enterprise ideals. And so Untold Design CIC was born.

Now more than ever, it's important that our followers understand what the company is and why it was created. The Community is defined as designers and creatives involved in the UK fashion industry, our business is supporting those who may otherwise struggle to afford the mainstream participation costs of showcasing, selling their designs and also those who need support in moving their enterprise forward. We seek to create affordable opportunities by harnessing the power of the collective and using our influence to encourage support and acknowledgement from larger organisations and commercial entities.

Untold exists to support and benefit designers and creatives and as such, your involvement is integral to the development and continuation of the organisation. We don't claim to be the finished article or have the largest budgets, but what we do offer is a grassroots approach and open door policy. We dare to do things differently because we can, we lead where others follow and are led by creativity and the love of the art in design. Untold offers an opportunity for creatives to help themselves and fellow peers, the chance to be a part of a community, to share experiences and knowledge. The mission now is to spread the word and engage with a wider audience, we want to hear your stories as much as we want to continue to tell ours. Substance over style? I'd say there is a substance to our style...

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